Personal project
Designing for Human Connection: Summon
Summon is an app to make plans with friends. Born from a need to open invite and a craving for connection.
1 PD 1 Dev
B2C
2023 both iOS and Android
Status
Discontinued
Challenge
Social media has increased connectivity but people feel lonelier than ever.
Studies, such as one by the Prince’s Trust, revealed a startling 30% of young people admitting to feeling more alone than ever, underscoring a growing disconnect in an age where digital interactions dominate. This emerging crisis of loneliness was not just a byproduct of the pandemic but a deeper societal issue, reflecting the challenges in forming meaningful connections in an increasingly online world. Here is an article by Vice.
Results
Summon is a dynamic project, fueled by our dedication to positively influence how society interacts.
Our focus is on being a facilitative tool, aiding people in organically discovering and joining communities—whether they are newcomers, relocating individuals, or simply those looking to broaden their social network.
205
Users
+1000
Plans created
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ This was very much fun. From branding to launch date I don't think I love any other project more than this one ”
Gerard Martí
Me.
Conclusion
Although the project was discontinuated. It helped me through a burnout. Connection and relationships is something I am very passionate about and I believe it's key for our well-being.
Especially nowadays on the upcoming hype of AI which, to be honest, is a little bit scary.
