Design Values

The process I follow

With a focus on user-centered design, my approach is deeply inspired by the insights of Katie Dill (Airbnb/Stripe) and the teachings from my previous manager, Gwen, at Payfit. I am passionate about diving into the user journey, understanding its nuances, and using this as a foundation to address and solve design problems.

My methodology focuses on empathizing with users, exploring their experiences, and creating solutions that are not just aesthetically pleasing but also highly functional and user-centric. This approach has consistently guided my projects, allowing me to develop designs that resonate with users and meet their needs effectively.